It is a huge part of communicating with your current and potential customers. If you aren't using it properly your brand is suffering.
When writing content for a website, it is often hard to decide exactly what wording to use, or what will work best for you and your brand. We all think differently and the text we decide on is a representation of our brand and the message we want to convey.
With A/B testing you no longer have to settle on just one version of your text.
Allow yourself the freedom to experiment and create many variations of your message; then track the effectiveness of your wording via the amount of time someone spends reading your content, click conversion, or many other trackable variables.
To be successful in social media, you cannot just create a Facebook profile and call it a day. You need multiple profiles on multiple networks and to manage them effeciently.
Fresh content needs to be posted regularly, messages need to be answered quickly and accuratly.
It is a full extension of your brand which reaches directly into the hands and homes of your clients.
Facebook is the most widely used social network and your customers and future customers are on it.
Marketing campaigns can be focused on Facebook to sepecific cities, people, interests, ages or worldwide depending on your needs.
Grow your customer base and build relationships to increase sales and brand awareness.